Ever since I can remember, I have loved beautiful hair.

From a young age, I always had a passion for creating my very own hairstyles. The older I got the more I practised doing my friends' hair. So, for me, after graduation, there was no other path to choose than to be doing what I thought I did best. I wanted to create beautiful hair.

This would be my lifelong passion.

My mom carefully taught me the importance of quality and of always choosing the most natural ways. Unfortunately, she’s not here anymore but she will always be a distinct influence in my life. She was allergic to many ingredients, so she stopped dyeing her hair, and chose instead to only use products with all natural ingredients.

For this reason, I named our non dyed iconic colour weft “Pure Eve” after her.

Her lasting influence, combined with that of my father who lives in Paris instilled in me the allure of life from a very young age. Even though my father says he doesn’t care about anything which is related to fashion or beauty. It is evident in everything he says and does in life, this ‘je ne sais quoi’, the French touch of allure. A sense which money simply cannot buy.

There’s a certain quality of life which can be seen in everything that both of my parents did. Despite not having an abundance of money, they taught me well, drink the good wine, eat the good food, live the good life.

This is where my passion was born to ensure the experience of good quality hair. From the exquisite standard of hair to the most well made products, brushes, combs and accessories, we ensure that everything to do with your hair is the very highest quality it can be.

From my years of working in New York City, it became clear that the highest class of clientele very much valued the importance of a private hair salon. By working on several photoshoots and film sets, it became clear to me that I wanted to focus on the client’s long term personal hair journey as my career, not just creating fabulous hair for a short moment.

I aim to ensure that my clients have incredible hair for the next decades of their lives. This is my mission, what I always revert back to, long term fabulous hair, educating and guiding my clients on how to achieve and maintain that using clean, natural products as a road to lifelong healthy hair.

This was the inspiration behind creating my private atelier, an intimate, private place where I could remain true to my life purpose and combine all of these magical practices in one special space.

This is truly where I feel at my best, in my element, creating bespoke beauty in an elegant atelier, only accessible by appointment. Seeing so many women struggle not being comfortable with their own natural hair inspired my passion to change this and create natural beauty and confidence.

Combining the most authentic looks by using the very best quality hair available is exactly what Laura Zeeuwen Hair represents, the ethos behind the brand, and what earned me the title of the Hair extensions Queen, an honour bestowed upon me by my clients themselves.

A title of which I am eternally proud, supporting women by making the very best out of their hair, meaning they can live with a confident attitude which resonates throughout their life.

The reaction of my clients when they see the beauty of their hair is simply priceless to me, and something I wanted to be able to share with my colleagues in the industry. By doing so, not only do we have the private LZ Hair Atelier in Amsterdam, I am also delighted by the fact that there are now 71 salons across Europe who are benefitting from using our LZ hair products.

Coming back to my roots, I have carefully created a selection of products to ensure that you get the very best out of your own hair in the most natural way.

My motivation to do so is to spread and share one of my favourite feelings, ‘Gorgeous hair is the best revenge!’

I wish you all beautiful hair.

Love, Laura.