structural repair

Hair is built from keratin, and keratin is built from amino acids. Rather than depositing protein onto the surface of the strand, amino acids supply the raw materials the body uses to construct keratin itself. The repair happens from the inside, which means it holds.

growth support

Vitamin B7 supports the keratin infrastructure the body produces naturally. Applied consistently, it reduces shedding, improves strand integrity, and creates the conditions for longer, denser growth over time.

Cleansing & volume

Peppermint stimulates blood circulation at the scalp, activating the follicle and encouraging lift at the root. Its natural clarifying properties gently remove buildup without stripping, leaving the scalp clean, refreshed, and ready to grow.

Scalp nourishment

Rich in linoleic and oleic acids, rosehip penetrates the scalp rather than sitting on it. It supports circulation, balances sebum, and feeds the follicle, which is where lasting change actually begins.

Cuticle integrity

Once the cortex is strengthened, the cuticle determines how light behaves on the strand. Argan's oleic acid smooths the outer layer without silicone, so shine is a reflection of real health - not coating.

Deep moisture retention

A humectant that absorbs directly into the hair shaft, binding water molecules to the cortex rather than coating the surface.