





x 11 mask
benefits

Repairs & strengthens

Deeply nourishes with 11 botanical oils

restores silky softness & shine
key ingredients
The X11 Mask is built around 11 carefully chosen botanical oils and a blend of amino acids - working together to restore the hair from within, rebuild its strength, and return the softness and shine that daily life quietly takes away. Ultra-rich in formula, weightless in finish. In just 5 to 10 minutes, your hair feels renewed, stronger, and full of life.
Amino acids & hydrolyzed keratin
Amino acids are the building blocks of keratin, the protein every strand is made from. Together with hydrolyzed keratin, they penetrate the hair shaft and fill in the damage caused by heat, colour, and daily wear. The result is a strand that is structurally stronger, more resistant to breakage, and smoother from root to tip.
Silk amino acids
Silk amino acids bind to the hair shaft and deliver an immediate, extraordinary softness, the kind that is felt on first touch and visible in how the hair moves. They also smooth the cuticle, allowing light to reflect evenly for a natural, prismatic shine that lasts well beyond the wash.
Argan oil
One of nature's most celebrated hair oils, rich in oleic acid and vitamin E. Argan smooths the cuticle, reduces frizz, and nourishes the strand without any heaviness or residue. The hair it leaves behind is softer, shinier, and noticeably healthier.
Macadamia oil
Macadamia oil closely mirrors the natural oils the scalp produces, which is why it absorbs so effortlessly. It replenishes deep moisture within the strand, softens from the inside out, and makes even the most dry or damaged hair feel touchably smooth.
Jojoba oil
Jojoba is technically a wax, which means it seals rather than coats. It locks moisture into the strand and forms a lightweight protective layer that shields against environmental stressors without blocking the hair's natural movement or breathability.
Avocado oil
Rich in vitamins A, D, and E, avocado oil is one of the few oils that genuinely penetrates the hair shaft rather than sitting on top of it. It nourishes from within, strengthens the strand, and is particularly effective on dry, chemically treated, or extension hair.
Camellia oil
Camellia oil has been used for centuries in hair care across Asia, prized for its ability to deliver deep shine and softness without weight. It absorbs instantly, leaving the hair lustrous, smooth, and protected without any greasy feel.
Castor oil
Rich in ricinoleic acid, castor oil strengthens the hair shaft and supports a healthy scalp environment. It is one of the most effective natural ingredients for reducing breakage and split ends, helping the hair retain the length it builds over time.
Kukui oil
Kukui oil is native to Hawaii and exceptionally rich in essential fatty acids. It restores elasticity to brittle or over-processed hair, reducing the snapping and breaking that happens when the strand has lost its natural flexibility. Hair that bends without breaking is hair that grows.
Tamanu oil
Tamanu oil is one of the most powerful repair oils in nature. It actively supports cell regeneration at the scalp and strand level, making it particularly effective for hair that has been significantly damaged by heat, chemical treatments, or environmental stress.
Marula oil
Marula oil is rich in oleic acid and antioxidants that protect the hair from oxidative damage while delivering an exceptional softness and shine. Lightweight and fast-absorbing, it works quietly but leaves a finish that is immediately noticeable.
Coconut oil
Coconut oil is one of the only oils proven to penetrate the hair cortex, not just the surface. It reduces protein loss from the strand during and after washing, conditions deeply, and protects against the damage that builds up over time with heat and styling.
Panthenol (B5)
Panthenol absorbs directly into the hair shaft and binds moisture there - preventing dryness and keeping the strand hydrated long after the mask is rinsed. Hair that holds moisture from the inside does not need product to appear healthy.
Ceramide
Ceramides are the natural lipids that hold the hair's structure together. When they deplete through damage or ageing, the strand becomes porous, fragile, and dull. Ceramide NG restores this barrier - sealing the cuticle, locking in moisture, and giving the hair back the protective layer it needs to stay strong.
Oat extract
Oat extract soothes the scalp, reduces irritation, and adds a gentle softness to the strand. Rich in beta-glucan, it forms a fine protective film around each hair that helps retain moisture and smooth the surface - leaving the hair feeling calm, soft, and cared for.
